In other words, although people are downloading fewer apps, they’re also spending more money within the apps they already have.Īpple reported revenue of more than $21 billion from services during the third fiscal quarter of 2023. “Revenue growth has far outpaced the slowdown in downloads as more developers are focusing on monetization,” the firm explains. Appfigures reports that the Index for revenue has grown from 363.13 points to 458.3 points since 2018.

App revenue growsĭespite the drop in the App Store downloads, it seems that developers are actually making more money from their apps. Some categories have been doing well despite this, such as productivity apps, which grew by almost 70% over the past year. The number of downloads returned to more regular levels during the summer.Īccording to the intelligence firm, the drop in App Store downloads is more related to a loss of interest and market saturation in news, games and entertainment apps. However, downloads then plummeted to as low as 64.50 points in April 2023. This time, the difference was more significant.ĭuring the last holiday season, the Index exceeded 95 points, which was no surprise since there are a lot of new people buying Apple products as Christmas gifts around December.

Appfigures notes that last year’s figure was already below the 2018 figure, but not by much. Based on the Mobile Market Index, which tracks the downloads and revenue of the top 25 apps in each App Store category, the number of downloads by August 31 was down 9% compared to the same period in 2022.Įxactly a year ago, the Mobile Download Index reached 91.87 points, while this year the Index has dropped to 83.59 points. US App Store downloads are droppingĪ research shared by intelligence firm Appfigures (via TechCrunch) reveals that some developers are seeing the download numbers of their apps decline in the US App Store.

However, this doesn’t mean that developers are making less money from their apps. A recent research shows that users are downloading fewer apps from the US App Store. A lot of people download apps every day, but interestingly, there seems to be a new trend in the app market. The App Store has become an extremely important business for Apple, since 26% of the company’s revenue comes from services.

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